October 27th, 2022

Marketing Customization & Eligibility

You can now customize your target services and zip codes for paid marketing directly in Hoist!

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To do so, click "Company" in the left navigation.

Then, click "Paid Marketing Eligibility".

In the upper right-hand corner, click "edit".

From this screen, you can add or remove both services and zip codes. Please note that only zip codes from your home state can be added due to licensing requirements. However, out-of-state zip codes can be included in your organic service area.

For detailed instructions, click here.

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You can include any of the following services in your marketing:

• Cabinet painting
• Commercial painting
• Decks, fences, & patios
• Drywall repair
• Drywall texturing
• Exterior painting
• Interior painting
• Molding installation and repair
• Paint removal
• Popcorn ceiling removal
• Touch up painting
• Wallpapering
• Wallpaper removal

Note: the number of estimate appointments Hoist generates per service is highly dependent on homeowner demand. Thus, we are unable to guarantee that estimate appointments scheduled with homeowners looking for a specific service will be included in each marketing order.

In addition to services and zip codes, you will also see your other eligibility requirements on this page. Other considerations include the status of marketing payments, subscription payments, and your calendar availability.

Keep in mind that these requirements are only related to paid marketing via Home Field Advantage. Hoist will continue to qualify your organic (self-generated) leads regardless of your eligibility status.

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