Marketing & Sales

The Best Side Business Ideas

‍Ready to take the first step and become your own boss? This article covers some of the most lucrative side business ideas you can start today.

With the growing digital landscape and a plethora of opportunities, tying yourself down to the traditional 9-to-5 might be a thing of the past! The way we look at work has completely changed. The pandemic and the ‘new normal’ have pushed us to relook at the way our workforce functions.

Now more than ever, people are looking for ways to add to their income, focus on their passion, and break away from the monotony of a typical workday. Starting a side business is a great way to earn a little extra on the side while pouring your love and care into a business that you own and run. It is a chance to be your own boss, and enjoy the work you do!

A side hustle might be considered to be a tough addition to your daily routine. But there are a lot of smaller projects you can take on to either get the hang of or treat as a stepping stone to building a business empire of your own! 

We at Hoist have rounded up some of the best side businesses you can start, to make a little more money, gain flexibility and fast-track your professional growth.

What Do You Need To Know Before You Start?

Before we get into it, there are a few things you need to know about starting a side gig. For starters, are you looking for a side business — something you plan to start, devote time and energy to eventually turn into a full-time job? Or are you looking for a 'side hustle’ — where you’re looking to make a little extra on the side, but that’s about it?

To understand the right avenues, you will have to first determine the purpose of your side business.

Ask yourself these questions before you start:

  1. How much time and effort are you willing to put into your side company?
  2. Is this something you'd like to pursue on your own time?
  3. Do you intend to devote a significant amount of time to it?

There’s nothing wrong with either of the options, the approach remains the same for the most part. Regardless of it being a business or a hustle, what you will need is a course of action with set deadlines, achievable milestones, and an expected timeline for growth. Along with this, do a full assessment of your strengths and weaknesses -  an honest look at your skills, talents, and work ethic. 

Once you’ve looked into these questions and answered them, you can move on to the next step and list out some of the possible side gig options for you. And we’ve got just the list to get you started.

The Best Side Businesses To Invest Your Time In, And To Build On:

Freelancing: 

The most obvious of them all, freelancing is the way of the future. From someone who has had decades of experience in the field to a student whose schedule only allows for a part-time gig, freelancing is the best way to get a little dough on the side and do something you like. 

Depending on the needs of the market, and your skill set, there are many types of freelance jobs you can pick up. You can also develop the skills required for most gigs, as there are courses and classes you can take for them. It never hurts to be up-to-date! 

Freelance Writing: 

Ghostwriting, copywriting, blog writing, or even review writing! There are a lot of things under freelance writing that you can do. Whether it is a topic you are passionate about or a subject you’re well versed in, for most content writing jobs the base requirements are fluency in the language and adequate grammar. 

The important thing is to find your niche, and this can be a form of writing (blog posts, copy, or social) or a topic (painting, art, high fashion, baked goods). Once you build your niche, you can build a clientele based on it. 

Once you establish yourself as a writer and then build your market, you’re all set! If you’re a student, you can focus on the subjects you’re majoring in. If you’re a seasoned industry expert, focus on the forms you’re most well versed with. Freelance can just as easily be turned into your full-time job, or left as a side hustle from your college days. 

Freelance Photography and Videography: 

If you have the skills for photography and videography, then it’s a great way to not only build your skills and network, but also a fun side-gig to make money from. Photography and videography are slightly more high-skills jobs, with a narrow but high demand.

As is the case with freelancers, the only downside is the difficulty in finding clients when you first start. Once you’re established, work will flow your way! Networking is key with this type of freelancing as it helps put you in touch with like-minded people who are more attuned to your vision and perspective. Simultaneously, it also gives you a strong relationship with prospective employees allowing you to produce good quality work. 

It also helps to find a niche in the industry — wedding videos, food photography, portrait and fashion content, etc., so you’re the first one on a potential client’s mind when it comes to a job. A niche will also help you hone your passion and skills into a ready-to-monetize talent. 

If your skills translate to content creation on social platforms, then that’s double the fun and the pay! While this is a more hands-on and intensive side hustle, it’s one of the more rewarding gigs with a greater chance of turning into a full-fledged business when the time is right. 

Freelance Social Media Management: 

Social media is the most powerful tool in any company’s arsenal of weapons, and in the digital world of today, it’s what can make or break a brand’s identity. If you have a skill when it comes to creating the perfect online presence for a brand, from designing feeds to captioning posts, then social media management might be your calling! 

If you’re new to the industry, you can start with smaller businesses or your own feed, slowly working your way up. Having a strong social media profile of your own can also double as a resume for potential clients. Social media management in itself has a wide range of opportunities. Some specialize in social media strategy, while some are more hands-on in the content creation process. 

It is trial and error the first few times, but experimenting with your own personal brand is a great starting point! It’s a fun experience, and you get to play around with a large variety of mediums and styles before you finally settle down on your favorites. 

Once you decide on the skill set you plan to hone and the clientele you would like to attract, it’s all about getting out there. These days, social media marketing doesn’t even need to be limited to corporate brands! With the growing popularity of influencers, small businesses, or even pets, you can work on curating personal brand identities for people and brands that are truly breaking away from the mainstream.   

Freelance social media management might take consistent work showing an incremental increase, or it can boom overnight depending on the trends, timing, and the work you put in. It’s great for students and side-hustlers, and for people who plan to turn marketing and management into their full-time job!  

Tutoring And Teaching: 

One of the less conventional side-businesses, but one that can be pulled off easily, is tutoring and teaching. If you’re a student or professional well-versed in STEM, languages, or a subject that is currently in demand — like blockchains and crypto, in 2022 — then tutoring might be a great option for you. 

Tutoring might be easier for students, as many student-run education centers exist on and off-campus. However, the option is also very flexible and rewarding for working professionals. 

If you’re unable to find the means to tutor, you can easily produce and record an online class, and publish it on learning platforms like Coursera, Udemy, or even YouTube. These classes can be as detailed or short as you want them to be. You can control the information, and how it’s taught. Online classes and courses not only become a way to educate others who are interested in the subject, but also enable you to grow, and learn about the subject you’re doling out information on. This is particularly helpful for students or industry experts who like to learn, and want a conducive and interactive community to share that passion. 

Online Stores:

Online stores have popped up all across some of our most used social platforms, and especially seem to be booming on Instagram. These online stores are a great place for selling some hand-crafted or unique products without a lot of initial capital. They also provide an excellent starting point for building a business empire or even a profitable side hustle. 

But before you set out to build an “online store” (and this encompasses any business that largely conducts sales of its services online, including everything from apps to websites) here are a few things you need to look into when you venture out to start your thing.

What are you selling? 

The product you plan to sell is the most important part of your online store, for obvious reasons. But when you look into the product, not only do you look at the quality of the product you put out into the market, but also how to improve upon the products needed in the market. It’s key to make your individual product more appealing to consumers, especially if iterations or similar versions of it already exist in the market. 

Who’s your target audience? 

You need to know to whom your products and services are being sold. The best way to do this is to create the ideal customer profile, with a specific age/age range, area, certain likes, and dislikes, and so on. The ideal customer must be the approximation of a real person who would engage with your content and purchase from your store. This way, you can assess how you price, market, and promote the product and get it to the right people. This also helps when you get to the marketing and advertising stages since you already know whom to sell your product to.

How are you going to sell? 

While there is a certain ease of access when it comes to platforms like Instagram and Facebook marketplace, some products need a little extra curation. Consider investing in an eCommerce site, especially if the plan is to build this business into your full-time job. The e-commerce site should be compatible with your needs and should grow with your requirements. eBay is the best platform for collector goods, while Etsy is perfect for art and handmade pieces. Instagram works well with self-care and lifestyle brands, while larger brands like clothing and subscription boxes benefit from eCommerce sites like Shopify. 

Once you know the answer to your big three questions, all that’s left is to make and sell, sell, sell! It can be slow at first, especially if social media is your main means of advertising and reaching out to customers. But once you get into the rhythm, and with the hard work, and smart work, you can find yourself atop a small business empire, if you wish so  

Drop-Shipping:

You can always turn to drop-shipping if you’re looking for a side business. It is a booming retail fulfillment means by which you take care of finding customers, and a third-party supplier will fulfill all the orders.

Drop-shipping lets you sell products without the hassle of managing the store, storing, or shipping the inventory of all the products. All you have to do is connect with drop-shipping suppliers, pick from their catalog of products and decide on what you can sell online. Potential buyers of your products can check out on your site, which you have full control over, and when they place an order it’s passed on to your drop-shipping supplier who will then fulfill the order. 

Drop shipping is especially useful for those who are familiar with wholesale retail jobs and those who have experience with the logistics industry. While it can seem like a lot of work, once you begin drop-shipping and get used to the motions of the business, it can be quickly scaled up and be extremely rewarding. 

Drop-shipping is fairly easy to set up. You can manage the store in your downtime and automate a lot of the processes once you get the hang of it. Most popular eCommerce sites even have a drop-shipping integration inbuilt to make the process easier. So all you really need to work on is marketing to the right audience! 

Web Design:

If you know a thing or two about coding and have a keen sense of design and aesthetics, then picking up a side business in web design is a great option! 

The need for this service only grows over time, as corporations often outsource website design and building to consultants who specialize in WordPress, or eCommerce sites. 

If you think you have what it takes, but feel as though you’re not skilled enough to start immediately, you can easily build on your existing skills with a few online courses, tutorials, and practice. There are loads of free resources as well that can aid in your learning process. You can also build on your skills by interning with places that offer training in the field, which can turn into a full-time job, or set you up with a freelancing career. 

If you hone your portfolio around a set of skills, for a specific market, then you can price your services slightly higher than the rest. For example, if you build websites for a digital marketing agency, know-how in SEO and social media management will add to your profile. With this specific skill set, you can offer additional services which will result in more pay. You might also become the go-to for this service, due to the additional services you provide. It’s always easier for brands and employers to build on an existing working relationship, than source multiple individuals with the skill set they’re looking for.

Painting:

This might not be the first thought that pops into your head when thinking of easy side businesses, but starting a painting side gig is as easy as they come! That is because while painting is always in demand, it’s a widely untapped market for the business-minded. 

Starting with smaller projects, like home painting or interior paint jobs, can help you build a reputation, a good clientele, and some revenue before you segue and move up into commercial work. From homes that require an interior paint job, to exterior paint jobs for commercial complexes like office spaces and restaurants, the range and type of painting work are varied, and will keep your business busy.

If you see yourself pursuing it full-time, positioning yourself the right way in this business is all you need for steady growth in your income. Partnering with Hoist will guarantee you hit certain milestones in your business.

Hoist is an intuitive business-building platform that aims to disrupt the franchise model. From the initial training to the marketing and branding and even to finding potential customers, Hoist has everything you need to start, run and grow your own company.

It’s simple to start in the painting business, and the capital or equipment requirements are quite nominal compared to most other businesses. With Hoist, you can begin with as little as $667 a month. We don’t have any franchising fees and aim to make the initial investments as low as possible, so you can have larger returns.  

In the painting world, the need for marketing or a social media handle is entirely optional, yet if you choose to do it, it’s quite easy. Since painting businesses mostly operate locally, word of mouth or offline advertising systems are just as powerful as digital marketing and targeted ads. The one thing, regardless of how you market your business, is fixing in on brand identity. Hoist can step in to make this substantially easier, with just a little input from your end. All we need from you is a name, and logo. 

Hoist has a team dedicated to brand creation and marketing. We provide material to boost your brand identity, from business cards to flyers and promotional material. We will have everything you need to build a strong brand that is locally connected, all by the time you launch your business!  

Hoist can also help if you want to build an online presence, starting with your website. On the Hoist platform, business owners can choose from three free and ready-to-convert website template designs. The landing page will serve your brand's individual needs, as you can control what is shown on the site, and how it’s structured. If you are new to website building, our templates offer you SEO-optimized landing pages with text, images, colors, and more that can be replaced or fully customized as per your needs.

Other benefits we at Hoist offer when helping individuals start their own painting business include:

  • The creativity and freedom of naming and running your own business. Hoist focuses on building your brand, and lets you own 100% of your business when you partner with us. We’ve also cut the start-up costs of typical franchise models by over 90%. We’re focusing on getting people to see your brand. Hoist also covers the start-up cost for business cards and other branding materials that can help give your business a more official feel.

  • Coaching and training to ensure you start your business on the right foot are important to us at Hoist. Hoist offers you an in-depth curriculum that gives you the low-down on running a painting business, the skills, practice and tools owners might need, and so on. Our material consists of 40 hours of training that you can complete anywhere and at your own pace. We also cover information you must have about the domain, like job estimation (that is up to date and relevant to your work), financial estimation, and general information about the business so that once you’re done, you’re an expert. 

  • Hoist also provides a platform for business owners to connect with industry experts who will guide them every step of the way. They can answer any question you might have during your journey of starting your own painting business and help with any problem you might face. 

  • Since we at Hoist want to make your job as easy as possible, we have tie-ups with various services that make starting a painting business easier. We’ve negotiated rates with vendors and services, bringing your costs down in a way that would be difficult on your own. Generally, receiving the same discount from massive brands would have taken years to build if you were just starting out on your own. Partnering with Hoist not only speeds up that process but also cuts down on the initial equipment cost by offering our business owners a substantial discount on products from Sherwin-Williams.

  • Hoist helps with scheduling appointments and customer calls so you’re always on track and completely aware of your company’s availability. Our schedule management tool syncs to your Google calendar and automatically sets up meetings and block slots for you. 

  • When it comes to sub-contractor hiring, we offer sourcing support by putting you in touch with potential employees and constructors who want to work for you. That way, you can build a team to execute projects while you run point on the business and its growth. 

  • Another unique feature of Hoist is our Home Field Advantage, which helps you with all your marketing needs, gets you leads, and guarantees you appointments with clients. You tell us how many you want, and we set them up accordingly. All you’re tasked with is closing the deal and getting on with the work!

If owning your painting business is something that excites you, then get started with Hoist and we’ll help you with everything you need to launch and run your business in 30 days.

It’s Time To Become Your Own Boss!

The days of surviving on just a 9-5 job are long gone. With access to a few basic tools, you can start your own low-cost side gig that can set the foundation for a future, more profitable income source.

Now that you’ve got an idea or two on what your side business can be, we’re here to help if you ever want to expand. If you see yourself turning your side business into a full-time job, then check out this article, aimed to help you achieve all your self-employment goals! 

When you finally feel ready to take it on full-time, or just scale up, Hoist is here to help you kick-off. Learn how you can become in charge of your own career and charter a path to holistic success and profitability in months rather than years.

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